MBA General Management

General Management I
Data Analysis

This subject provides the fundamental quantitative skills necessary you need to extract information from data to make better managerial decisions. You will become familiar with the tools of quantitative analysis, develop the necessary skills for analytical thinking and gain a quantitative mindset to measure performance. The fundamental quantitative skills you gain from this subject will provide a foundation for advanced MBA subjects and an analytical framework for solving managerial problems throughout your career.
Financial Reporting and Analysis

Understanding and using financial accounting information is essential to your success as a professional manager. This subject provides you with foundation knowledge about for-profit entities’ external financial reporting – knowledge that is not only the basis for correctly interpreting and applying accounting information, provided for internal managerial decision-making, but also for financial statements, used to make externally?focused judgments and decisions (e.g., assessing a firm’s intrinsic value or its strengths and weaknesses, relative to competitors).
People Management

This subject provides the analytical skills and tools to identify, diagnose and solve people-related challenges in organisations. It examines different theoretical perspectives and concepts, underlying individual, group and organisational behaviour, and teaches you how to apply these concepts in a practical manner to improve performance.
Economics for Managers

This subject gives you economic-reasoning tools for developing and evaluating strategic business options and making better choices. You will discuss the fundamental concepts and develop analytical skills required in managerial and strategic decision?making.
General Management II

Develop the capability to lead individuals and teams through intrapersonal (self-awareness, self-management) and interpersonal (social awareness, social skill) development. This confidence-building subject includes theoretical and conceptual content alongside solo and group exercises, designed to prepare you for leadership experiences in the MBA program and your future career.
Social Responsibility and Ethics

Learn about the societal context in which business operates and develop the skills for reasoning about the ethical problems it generates. This intensive subject examines the various stakeholders of business and discusses the obligations that corporations have to them. It considers strategies for achieving corporate social responsibility goals and also examines a range of alternative approaches to moral reasoning.

This introduction to valuation and financial management is based on the principle that firms should be managed to increase the wealth of their shareholders, subject to fulfilling their contractual and legal obligations to other stakeholders. To this end, it focuses on valuing financial assets and selecting investment projects. It provides a solid foundation if you want to specialise in finance or study other finance electives later in your MBA.
Marketing Management

The focus of this subject is the challenges that organisations face in managing demand and how to address them with optimal demand?side strategies. To be successful, organisations need to recognise, create, grow and protect market?based assets that influence demand. You will learn how (and which) marketing investments help develop market?based assets, how they translate into market outcomes, and how market outcomes help ensure an organisation’s long?term survival and success.
Process and Operations Management

In fiercely competitive global and dynamic environments, companies face increasing pressures to exceed customer expectations along multiple performance measures, such as cost, quality, flexibility and innovation. This subject deals with the design, management and continuous improvement of business processes, providing some of the core concepts that are essential for leveraging a firm’s operational capabilities to achieve sustainable competitive advantage. It takes a logical and rigorous approach to planning and controlling process structure and provides managerial levers for achieving the desired performance from a business process.
General Management III
Innovation Bootcamp

During this intense, week?long subject, you are introduced to a number of exciting techniques and concepts, including individual creativity and brainstorming, team creativity, innovation within small and large firms, and linking ideas, generated in this subject, to your other subjects, including strategy, marketing and operations.

It is not a "theory" subject. It is hands?on and experiential, with a focus on a real project to help you acquire practical skills. We want you to learn how to think outside the box and be creative and inventive, whether you decide to become an entrepreneur or join an existing firm. Such skills are becoming more important to employers as industries face rapidly changing market conditions and innovative global competitors.
Corporate Financial Management

This subject provides advanced knowledge about financial management - knowledge that is the basis for funding a firm’s investments and using its resources efficiently, and useful for addressing risk management, capital investment in foreign markets and corporate payout policy.
Management Accounting

This subject gives you foundation knowledge about the financial information that underlies managerial reports, used for internal planning, decision?making and performance evaluation. This knowledge is fundamental to making informed, value?creating, managerial decisions.
Global Business Economics

This subject examines the broad environment in which firms operate and explains factors that affect the output growth, inflation, unemployment, interest rates and exchange rates of a country in a globalised world. These economy?wide variables are beyond a firm’s control but critically influence their decision?making. The subject presents a macroeconomic framework to illustrate the dynamic interconnections among markets (such as financial assets, goods and services, labour, money) and government policies. With the aid of country case studies and current policy research, it demonstrates that economics is not primarily a set of answers but a method of reasoning.

This subject examines: a general manager’s primary roles and responsibilities in formulating business strategies and building and sustaining competitive advantage; the fundamental issues involved with integrating and coordinating the activities of different functional areas, such as marketing, operations management, accounting, human resource management and finance; and the frameworks and tools, commonly used to develop and assess business strategies.


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